An index, not a brochure
Numbered sections, fine rules, serif headlines and figure-style captions borrow from technical documentation. The look signals expertise before a single word is read.
Case study · Home services
Luxury appliance service with the calm of a technical manual.
A website for an independent specialist repairing La Cornue ranges, ovens and cooktops. An editorial, spec-sheet design in warm brass tones pairs a decoded error-code library and a model catalog with guides and fast scheduling. The service is independent and is not affiliated with the manufacturer.
At a glance
- state pages
- 50
- error codes decoded
- 101
- range models listed
- 71
01 / The brief
What the business
needed.
Owners of a hand-built French range expect the service to feel as considered as the appliance. The site had to look premium, answer very specific technical questions and still make booking a visit effortless.
- A distinctive, considered look that suits an expensive, hand-built appliance
- Decoded error codes and a model catalog customers can actually use
- Location pages organized by state for search and AI answers
02 / Key decisions
How we
solved it.
Design and content decisions that make the website easier to use — and easier to choose.
Error codes, decoded
101 error codes and indicator patterns, filterable by appliance type, each with what it means and what to check.
Models the owner recognizes
A model catalog lets owners browse ranges by name and finish — a quiet trust signal for an expensive, hand-built appliance.
03 / Built to operate
A library that grows on its own.
Error codes, guides, models and locations are separate content types with their own templates, so the library grows without design work.
Stack
Live, with location pages organized by state and a growing library of error codes, models and guides.
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Let’s make your website
work better.
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