Every small change needs a developer
Routine text and photo changes are hard to make without disturbing the layout. Adding a service or updating an offer means asking a developer for help.
WordPress & custom themes
WordPress. Without the limits.
Custom WordPress websites and WooCommerce stores, built on a modern, maintainable foundation and easy for your team to manage.
In short
DJWP builds custom WordPress websites and WooCommerce stores for companies and individual clients in the US and Europe. Each site gets editing tailored to its content, fast pages and a clear handover — on a custom theme or a suitable existing one.
Is this for you?
- You need a website your team can update without calling a developer
- Your current site is slow, fragile or hard to extend
- You sell online and need a WooCommerce store that stays stable for years
Problems we solve
Sound
familiar?
The site got slower with every plugin
The site has accumulated plugins and add-ons, and pages now load slowly. Nobody knows which tools are still needed or what might stop working if one is removed.
Updates feel risky
Your theme has undocumented changes, and past updates have caused problems. Nobody knows what depends on what, so maintenance gets postponed and the list of pending updates grows.
The store outgrew its first setup
Your WooCommerce store has grown, but its setup no longer fits how you sell. Product options, filters and checkout need workarounds that make everyday store management harder.
What you get
Deliverables.
Clearly defined.
- Editing tailored to your content — fields, blocks and templatesServices, cases, team members or products get their own structured fields and Gutenberg blocks, so editors fill in content instead of rebuilding layouts.
- Performance: optimized images, focused assets, clean codeResponsive images, reduced unnecessary CSS and JavaScript, and Lighthouse checks on key templates to identify loading problems before launch.
- SEO foundations built inPage titles, descriptions, an XML sitemap and relevant structured data, plus redirects for changed URLs when replacing an existing site.
- Staging, version control and a repeatable deploymentA separate testing site, tracked code changes and a documented release process help reduce deployment errors and make changes easier to review.
- Handover with practical instructions for your teamA guide to your site's editing tasks, a handover walkthrough and the access details needed to manage the finished site.
Custom themes are built on the Roots stack: Bedrock, Sage, Acorn and Tailwind CSS.
Related work
See it
in practice.
From selected projects
elclinic.com.ua
El Clinic Dental
Custom Sage 11 theme, server setup and SEO foundations; launched alongside Google Ads.
- PageSpeed, reported Dec 2025
- 95–98
Design & UX · Custom WordPress theme · 2025
View case studyautomatic.zp.ua
Automatic Car Service
Twelve repair services, a real workshop gallery and FAQs — on Sage 11.
- repair services
- 12
Design & UX · Custom WordPress theme
View case studytravianko.com.ua
Travianko Law Office
Practice areas, real court results and a legal glossary.
- practice areas
- 12+
- step client process
- 5
Design & UX · Custom WordPress theme
View case studyHow we build
The approach,
in detail.
A theme that is yours
For custom themes, we use Roots Sage and Bedrock with documented code and tracked changes. We explain the setup at handover so another developer can assess what is needed to maintain it.
Editing around your content
We start with the tasks your editors handle most often. Reviewing examples of real content helps us decide what needs a fixed layout, what can vary and which settings editors actually need.
Performance considered throughout
We consider loading speed when choosing the theme, plugins and page features. Where a feature adds weight, we explain the tradeoff and look for a simpler option that still meets the business need.
Clear structure for search
We plan page relationships and headings alongside the content. This helps visitors move between related services and gives search systems clearer information about the business, without promising rankings or inclusion in AI answers.
How we work together.
Discover
Goals, content and the features your site needs.
Design
Structure and visual design — or development of your Figma.
Build
Theme, editing experience and integrations, tested on staging.
Launch & hand over
Deployment, SEO basics and instructions for your team.
Further reading
Learn more
before we talk.
Why we build WordPress on Bedrock, Sage and Acorn
Your editors still get the WordPress admin they know. What changes is everything behind it.
What actually moves LCP and INP on a WordPress site
Two of the three Core Web Vitals depend mostly on decisions made in the theme, long before anyone installs a caching plugin.
What monthly WordPress care actually includes
“Maintenance” often means someone clicking Update all once a month. Real care is mostly the work that happens around that click.
Terms used on this page
Questions
Questions about
this service.
Something else on your mind? Ask us directly — we usually reply within one business day.
Ask about your projectDo we need a fully custom theme?
Not always. We build custom themes and also customize suitable existing themes and page builders. The right choice depends on your design, functionality, budget and plans for growth.
Why Roots Bedrock and Sage?
Bedrock organizes dependencies and configuration with Composer and keeps secrets out of the web root; Sage supports reusable Blade templates and a modern asset build with Tailwind CSS. Together they keep the codebase easier to maintain and to update.
How do you handle content and search visibility during a rebuild?
We can migrate agreed content and plan redirects for URLs that change. Before the rebuild, we review the existing pages and identify what needs to be preserved. Rankings can change after a rebuild, so we cannot promise that search visibility will remain unchanged.
Will we be able to edit the site ourselves?
Yes, for the routine content changes included in the build. We agree which pages and content types you need to manage, then show you how to edit them. A new layout, integration or feature may still need development; we explain those limits at handover.
Do you build WooCommerce stores?
Yes. We build WooCommerce stores and work on existing ones. The scope can include products, variations, shipping, payments and product templates. We review how you sell before choosing extensions, and identify any external services or paid licenses your store will need.
What affects the cost of a WordPress project?
Mainly the number of distinct page types and content types, whether the design is new or already exists, integrations (CRM, booking, payments), the amount of content to migrate and multilingual needs. We estimate after a short call and a review of what you have.
Who owns the code and the site?
You do. The code, the site and every account — domain, hosting, analytics, search tools — belong to you and are registered to you. At handover you receive the code, documentation and access. Third-party themes, plugins and services keep their own license terms; we list them, and paid licenses are registered in your name.
Let’s talk about your website
Let’s make your website
work better.
A new website, a useful feature or a fix. Tell us what you need.