Case study · Healthcare

A complete redesign for a modern dental clinic.

A full rebuild of an outdated clinic website: new design, a custom theme on Roots Sage 11 and Bedrock, a new server and an SEO foundation — launched together with the clinic’s first Google Ads campaigns.

Client
El Clinic Dental
Location
Zaporizhzhia, Ukraine
Year
2025
What we did
  • Design & UX
  • Custom WordPress theme
  • Server setup
  • SEO

At a glance

PageSpeed, reported Dec 2025
95–98
custom theme
Sage 11
launch
Dec 2025

01 / The brief

What the business
needed.

The previous website no longer met modern design or performance standards and had very poor optimization. The clinic needed a site that introduced its doctors and equipment properly and made booking an appointment straightforward.

  • A clean, trustworthy design built around the clinic’s team and treatments
  • Responsive layouts and performance optimization
  • A proper technical and SEO foundation for paid and organic growth
elclinic.com.ua El Clinic Dental homepage on desktop

02 / Key decisions

How we
solved it.

Design and content decisions that make the website easier to use — and easier to choose.

01

Treatments at a glance

Eight core treatments, from diagnostics to pediatric dentistry, are presented as calm, scannable cards with a clear route to all services.

Treatments at a glance
Treatment cards with a route to all servicesOpen full size
02

Patients meet the people first

Doctors, assistants and administrators are introduced with real photos and specialties. For a first visit, knowing who you will see matters.

Patients meet the people first
Doctors introduced with real photos, specialties and experienceOpen full size
03

Results, not promises

Before-and-after clinical cases show real treatment results — the evidence patients look for before booking.

Results, not promises
Before-and-after clinical casesOpen full size

03 / Built to operate

Fast by design. Measured at launch.

Built on Bedrock with a custom Sage 11 theme, Blade templates and Tailwind CSS. We set up a new Ubuntu VPS with Hestia, deployed to production, and configured metadata and structured data.

Stack

  • WordPress
  • Roots Bedrock
  • Sage 11
  • Acorn
  • Tailwind CSS
  • Hestia VPS

PageSpeed 95–98 after launch, as reported in the project record (December 2025).

El Clinic Dental on a phone
Next projectTravianko Law OfficePractice areas, real court results and a legal glossary.

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