Booking that fits on one screen
Appliance and problem, preferred time, contact details. The three steps sit beside a short explanation of what happens next, so the form feels like a conversation rather than paperwork.
Case study · Home services
A repair service that starts with the problem, not the price list.
A service website for an independent refrigerator repair company with nine US metro areas listed on the site. Visitors start with the symptom they notice and reach a three-step booking; the team edits in WordPress while visitors get a static site built with Eleventy.
At a glance
- metro areas listed
- 9
- refrigerator brands
- 31
- Lighthouse, desktop / mobile
- 100 / 96
01 / The brief
What the business
needed.
Homeowners with a warm refrigerator are anxious and in a hurry. The site had to answer three questions quickly — can you fix my kind of refrigerator, roughly what will it cost, and how soon can someone come — while covering many brands, types and cities without becoming a directory.
- Start from the customer’s symptom, not from the company’s service list
- Let visitors book in three short steps from any page
- Cover brands, refrigerator types and service cities as useful pages, not thin listings
02 / Key decisions
How we
solved it.
Design and content decisions that make the website easier to use — and easier to choose.
Every refrigerator type explained
Built-in, column, French door, side-by-side and undercounter units each get a clear entry point. The visitor recognizes their appliance first and reads the right advice second.
Answers before the visit
Common symptoms open into short, honest self-check guides. The site helps first — which builds the trust that leads to a booking.
03 / Built to operate
WordPress to edit. Static to serve.
The team edits brands, symptoms, cities and repair-cost notes in a familiar WordPress admin. Publishing changes triggers an Eleventy rebuild through a custom publisher; visitors receive prebuilt HTML.
Stack
Lighthouse, homepage, November 3, 2026: Performance 100 on desktop and 96 on mobile; Accessibility, Best Practices and SEO 100.
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