Visitors don’t find the next step
Visitors can read about your services but struggle to find evidence, compare options or contact you. Important details are buried, and the next step is unclear on key pages.
Design & UX
Distinctly yours. Down to the details.
Designer-led websites with clear structure, a visual identity that fits your business and a straightforward path to the next step.
In short
DJWP designs websites around the visitor’s next step: site structure first, then wireframes, then a finished visual design for desktop and mobile. We can also develop an existing Figma design or collaborate with your designer.
Is this for you?
- You are launching a new business or a new direction
- Your website looks dated or no longer reflects the quality of your work
- You already have a Figma design that needs careful development
Problems we solve
Sound
familiar?
The site no longer matches the business
Your services and experience have changed, but the website still describes an earlier version of the business. Visitors cannot see the work you now want to be hired for.
Mobile is an afterthought
On a phone, text is hard to read, forms feel long and buttons are difficult to tap. The layout makes everyday tasks harder than they are on a desktop.
Design and development drift apart
The finished site differs from the design you approved. Spacing, form behavior and mobile layouts were left open to interpretation, leaving you to spot and explain the gaps.
What you get
Deliverables.
Clearly defined.
- Site structure and content planA map of pages and sections based on what customers ask, with notes on what content each page needs and who provides it.
- Wireframes for key pagesLow-detail layouts for the home page, a service page, a case or product page and the contact flow, agreed before visual design starts.
- Visual design for desktop, tablet and mobileTypography, color, imagery and interface states for every key template, including light and dark variants when the brand needs them.
- Reusable components that map directly to developmentReusable buttons, cards, forms and sections, with guidance on combining them into new pages that fit the agreed design.
- Development of your existing Figma designsIf you already have a design, we build it faithfully and flag anything that will not work well on small screens or for editors.
- AI-assisted exploration where it helps the ideaVisual directions and draft imagery or copy explored with AI tools, then reviewed and refined for the project's needs.
Related work
See it
in practice.
From selected projects
lacornueappliance.support
La Cornue Appliance Support
An editorial website for an independent La Cornue repair specialist, with model guides and an error-code library.
- state pages
- 50
- error codes decoded
- 101
- range models listed
- 71
Art direction · WordPress · 2026
View case studyrefrigeratorrepair.center
RefrigeratorRepair.center
Symptom-first navigation, three-step booking and a WordPress-to-static build: Lighthouse Performance 100 on desktop, 96 on mobile (homepage, Nov 2026).
- metro areas listed
- 9
- refrigerator brands
- 31
- Lighthouse, desktop / mobile
- 100 / 96
Design & UX · Custom development · 2026
View case studyelclinic.com.ua
El Clinic Dental
Custom Sage 11 theme, server setup and SEO foundations; launched alongside Google Ads.
- PageSpeed, reported Dec 2025
- 95–98
Design & UX · Custom WordPress theme · 2025
View case studyHow we build
The approach,
in detail.
Structure before style
We start with the decisions visitors need to make on each page. We agree what information belongs there and what action follows, then use that order to guide the layout and visual emphasis.
Design with real content
We use your actual services, photos and case details while designing. This reveals missing information and awkward content lengths early, so you can review the page as a customer would before approving its design.
One system, many pages
We compare layouts across the site before treating a page as a special case. Shared patterns make familiar tasks easier to recognize, while exceptions are kept for content that needs a different presentation.
Accessibility considered during design
We consider contrast, readable text, keyboard navigation and visible focus during design. We also discuss how images, fonts and motion may affect loading, so these requirements can be carried through to development and testing.
How we work together.
Structure
We agree on pages, content and the visitor’s main next step.
Wireframes
Key pages as simple layouts — fast to review and change.
Visual design
Desktop, tablet and mobile designs in your visual identity.
Handoff
Reusable components ready for development — ours or your team’s.
Further reading
Learn more
before we talk.
How to structure a service page around customer questions
Most service pages describe the company. We structure them around the questions visitors need answered before they get in touch.
Designing a website for an independent La Cornue service
Owners of a hand-built French range judge a repair service before they read a word. The design had to earn that trust, then answer very specific questions.
Terms used on this page
Questions
Questions about
this service.
Something else on your mind? Ask us directly — we usually reply within one business day.
Ask about your projectCan you work from our Figma design?
Yes. We review layouts and functionality together, clarify responsive behavior and missing states, then develop the design faithfully.
Will the design work on mobile?
Every page is designed and tested for mobile, tablet and desktop. For most local businesses, mobile is where the majority of customers arrive.
Do you write the content too?
It depends on what you need, and we agree it at the start. We can plan the content and write or edit the key texts — headings, service descriptions, calls to action — or work with texts you provide. Specialist content, such as legal or medical details, stays with you; we shape it for the web.
Can you redesign without rebuilding the whole site?
Often, yes. We first review the existing platform, templates and editing setup to see what can be reused. Then we explain which changes can stay within the current site and where technical limits would make a broader rebuild worth considering.
What do you need from us to start?
Start with your goals, the services you want to promote, examples of sites you like or dislike and any existing brand assets. Share the current site address if you have one. We then identify missing content and any access needed to review the site.
Do you design logos and brand identities?
Our focus is website design. We can adapt an existing identity for the web through color, typography and icons. If you need a new logo or a broader identity, we can coordinate with your brand designer and use their work across the site.
Let’s talk about your website
Let’s make your website
work better.
A new website, a useful feature or a fix. Tell us what you need.