--- title: "Thermador appliance repair · Miami" description: "A fast WordPress site for an independent Thermador repair service in Miami, built to turn paid search clicks into booked repairs." url: "https://djwp.xyz/work/thermador-miami/" date_modified: "2026-11-06" Project type: "Services" --- # Thermador appliance repair · Miami Case study · Home services # A clean WordPress site that turns paid clicks into booked repairs. An independent repair service for Thermador owners across Miami-Dade, Broward and Palm Beach. The site was built as a landing page for paid search, with a full website behind it: appliances, faults, error codes and service areas. The service is independent and is not affiliated with the manufacturer. Client: Thermador appliance repair · Miami Location: Miami, Florida, US Year: 2026 Live site: [thermadorserviceguide.com ](https://thermadorserviceguide.com/) What we did - Design & UX - Custom WordPress theme - SEO & GEO At a glance error codes explained: 73 service-area pages: 24 appliance types: 10 01 / The brief ## What the business needed. Every click from an ad costs money, so the page it lands on has to load fast, look like a premium service and lead straight to a booking. The company also wanted the site to earn search traffic of its own over time, and to stay easy to edit without a page builder. - Land paid search visitors on a fast page with booking on the first screen - Back the ads with real content: appliances, faults, error codes and service areas - Keep every text, photo and setting editable in WordPress, with no page builder thermadorserviceguide.com 02 / Key decisions ## How we solved it. Design and content decisions that make the website easier to use — and easier to choose. 01 ### A premium look for a premium brand Thermador owners expect a high-end service. A warm, editorial design with serif headings and real kitchen photography sets that tone, and every appliance has its own page with typical faults. Appliance cards with kitchen photography[Open full size ](https://djwp.xyz/app/uploads/2026/11/thermador-miami-detail-appliances.webp) 02 ### Faults in the words people search for Six fault groups follow what owners actually type: won’t heat, uneven temperature, not cooling, leaks, noise, error codes. An ad for a specific problem lands on content that answers it, with booking one tap away. Six fault groups with direct booking[Open full size ](https://djwp.xyz/app/uploads/2026/11/thermador-miami-detail-faults.webp) 03 ### What happens after you book Four short steps explain the visit and the flat-rate quote before anyone calls, so a visitor from an ad knows what to expect. The service visit in four steps[Open full size ](https://djwp.xyz/app/uploads/2026/11/thermador-miami-detail-visit.webp) 03 / Built to operate ## Clean WordPress, no page builder. A custom classic theme on plain WordPress. The home page is assembled from editable sections; appliances, error codes and locations are structured content types in Secure Custom Fields. Phone, booking form and analytics live on one settings page. The theme is brand-neutral, so the same base can run a site for another brand. ### Stack - WordPress - Custom theme - Secure Custom Fields - Rank Math Lighthouse, 6 November 2026, on the home page, an error-code page and a location page: on mobile, LCP 1.0–1.4 s, layout shift under 0.04 and SEO 100; on desktop, performance 97–100. [Visit the live website ](https://thermadorserviceguide.com/) [Next project**El Clinic Dental**Custom Sage 11 theme, server setup and SEO foundations; launched alongside Google Ads. ](https://djwp.xyz/work/el-clinic/) Let’s talk about your website ## Let’s make your website work better. A new website, a useful feature or a fix. Tell us what you need. [Discuss your project ](https://djwp.xyz/contact/) [ hello@djwp.xyz](mailto:hello@djwp.xyz) --- **[Read full article: Thermador appliance repair · Miami](https://djwp.xyz/work/thermador-miami/)**