---
title: "RefrigeratorRepair.center"
description: "A service website for an independent refrigerator repair company with nine US metro areas listed on the site. Visitors start with the symptom they notice a"
url: "https://djwp.xyz/work/refrigeratorrepair-center/"
date_modified: "2026-11-06"
Project type: "Services"
---


# RefrigeratorRepair.center

Case study · Home services

# A repair service that starts with the problem, not the price list.

A service website for an independent refrigerator repair company with nine US metro areas listed on the site. Visitors start with the symptom they notice and reach a three-step booking; the team edits in WordPress while visitors get a static site built with Eleventy.

Client: RefrigeratorRepair.center

Location: United States

Year: 2026
        Live site: [refrigeratorrepair.center
](https://refrigeratorrepair.center/)

What we did
- Design & UX
- Custom development
- SEO & GEO

    

At a glance

metro areas listed: 9
refrigerator brands: 31
Lighthouse, desktop / mobile: 100 / 96

01 / The brief

## What the business
needed.

Homeowners with a warm refrigerator are anxious and in a hurry. The site had to answer three questions quickly — can you fix my kind of refrigerator, roughly what will it cost, and how soon can someone come — while covering many brands, types and cities without becoming a directory.

- 
Start from the customer’s symptom, not from the company’s service list
- 
Let visitors book in three short steps from any page
- 
Cover brands, refrigerator types and service cities as useful pages, not thin listings

refrigeratorrepair.center

02 / Key decisions

## How we
solved it.

Design and content decisions that make the website easier to use — and easier to choose.

01
### Booking that fits on one screen

Appliance and problem, preferred time, contact details. The three steps sit beside a short explanation of what happens next, so the form feels like a conversation rather than paperwork.

Three-step booking beside what happens next[Open full size
](https://djwp.xyz/app/uploads/2026/11/refrigeratorrepair-center-detail-booking.webp)

02
### Every refrigerator type explained

Built-in, column, French door, side-by-side and undercounter units each get a clear entry point. The visitor recognizes their appliance first and reads the right advice second.

Refrigerator types as entry points[Open full size
](https://djwp.xyz/app/uploads/2026/11/refrigeratorrepair-center-detail-types.webp)

03
### Answers before the visit

Common symptoms open into short, honest self-check guides. The site helps first — which builds the trust that leads to a booking.

Symptoms that open into self-check guides[Open full size
](https://djwp.xyz/app/uploads/2026/11/refrigeratorrepair-center-detail-symptoms.webp)

03 / Built to operate

## WordPress to edit. Static to serve.

The team edits brands, symptoms, cities and repair-cost notes in a familiar WordPress admin. Publishing changes triggers an Eleventy rebuild through a custom publisher; visitors receive prebuilt HTML.

### Stack

- WordPress (admin)
- Eleventy (static build)
- Custom publisher
- Tailwind CSS

Lighthouse, homepage, November 3, 2026: Performance 100 on desktop and 96 on mobile; Accessibility, Best Practices and SEO 100.

      [Visit the live website
](https://refrigeratorrepair.center/)

[Next project**Bosch appliance repair · Miami**A bilingual website for an independent Bosch appliance repair service in South Florida.
](https://djwp.xyz/work/bosch-miami/)

Let’s talk about your website

## Let’s make your website
 work better.

A new website, a useful feature or a fix. Tell us what you need.

[Discuss your project
](https://djwp.xyz/contact/)
[
hello@djwp.xyz](mailto:hello@djwp.xyz)

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