---
title: "El Clinic Dental"
description: "A full rebuild of an outdated clinic website: new design, a custom theme on Roots Sage 11 and Bedrock, a new server and an SEO foundation — launched togeth"
url: "https://djwp.xyz/work/el-clinic/"
date_modified: "2026-11-06"
Project type: "Practices"
---


# El Clinic Dental

Case study · Healthcare

# A complete redesign for a modern dental clinic.

A full rebuild of an outdated clinic website: new design, a custom theme on Roots Sage 11 and Bedrock, a new server and an SEO foundation — launched together with the clinic’s first Google Ads campaigns.

Client: El Clinic Dental

Location: Zaporizhzhia, Ukraine

Year: 2025
        Live site: [elclinic.com.ua
](https://elclinic.com.ua/)

What we did
- Design & UX
- Custom WordPress theme
- Server setup
- SEO

    

At a glance

PageSpeed, reported Dec 2025: 95–98
custom theme: Sage 11
launch: Dec 2025

01 / The brief

## What the business
needed.

The previous website no longer met modern design or performance standards and had very poor optimization. The clinic needed a site that introduced its doctors and equipment properly and made booking an appointment straightforward.

- 
A clean, trustworthy design built around the clinic’s team and treatments
- 
Responsive layouts and performance optimization
- 
A proper technical and SEO foundation for paid and organic growth

elclinic.com.ua

02 / Key decisions

## How we
solved it.

Design and content decisions that make the website easier to use — and easier to choose.

01
### Treatments at a glance

Eight core treatments, from diagnostics to pediatric dentistry, are presented as calm, scannable cards with a clear route to all services.

Treatment cards with a route to all services[Open full size
](https://djwp.xyz/app/uploads/2026/11/el-clinic-detail-services.webp)

02
### Patients meet the people first

Doctors, assistants and administrators are introduced with real photos and specialties. For a first visit, knowing who you will see matters.

Doctors introduced with real photos, specialties and experience[Open full size
](https://djwp.xyz/app/uploads/2026/11/el-clinic-detail-team.webp)

03
### Results, not promises

Before-and-after clinical cases show real treatment results — the evidence patients look for before booking.

Before-and-after clinical cases[Open full size
](https://djwp.xyz/app/uploads/2026/11/el-clinic-detail-cases.webp)

03 / Built to operate

## Fast by design. Measured at launch.

Built on Bedrock with a custom Sage 11 theme, Blade templates and Tailwind CSS. We set up a new Ubuntu VPS with Hestia, deployed to production, and configured metadata and structured data.

### Stack

- WordPress
- Roots Bedrock
- Sage 11
- Acorn
- Tailwind CSS
- Hestia VPS

PageSpeed 95–98 after launch, as reported in the project record (December 2025).

      [Visit the live website
](https://elclinic.com.ua/)

[Next project**Travianko Law Office**Practice areas, real court results and a legal glossary.
](https://djwp.xyz/work/travianko/)

Let’s talk about your website

## Let’s make your website
 work better.

A new website, a useful feature or a fix. Tell us what you need.

[Discuss your project
](https://djwp.xyz/contact/)
[
hello@djwp.xyz](mailto:hello@djwp.xyz)

---

**[Read full article: El Clinic Dental](https://djwp.xyz/work/el-clinic/)**