--- title: "Website design & UX" description: "DJWP designs websites around the visitor’s next step: site structure first, then wireframes, then a finished visual design for desktop and mobile. We can also" url: "https://djwp.xyz/services/web-design/" date_modified: "2026-11-05" --- # Website design & UX Design & UX # Distinctly yours. Down to the details. Designer-led websites with clear structure, a visual identity that fits your business and a straightforward path to the next step. [Discuss your project ](https://djwp.xyz/contact/) In short DJWP designs websites around the visitor’s next step: site structure first, then wireframes, then a finished visual design for desktop and mobile. We can also develop an existing Figma design or collaborate with your designer. ## Is this for you? - You are launching a new business or a new direction - Your website looks dated or no longer reflects the quality of your work - You already have a Figma design that needs careful development Problems we solve ## Sound familiar? ### Visitors don’t find the next step Visitors can read about your services but struggle to find evidence, compare options or contact you. Important details are buried, and the next step is unclear on key pages. ### The site no longer matches the business Your services and experience have changed, but the website still describes an earlier version of the business. Visitors cannot see the work you now want to be hired for. ### Mobile is an afterthought On a phone, text is hard to read, forms feel long and buttons are difficult to tap. The layout makes everyday tasks harder than they are on a desktop. ### Design and development drift apart The finished site differs from the design you approved. Spacing, form behavior and mobile layouts were left open to interpretation, leaving you to spot and explain the gaps. What you get ## Deliverables. Clearly defined. - Site structure and content planA map of pages and sections based on what customers ask, with notes on what content each page needs and who provides it. - Wireframes for key pagesLow-detail layouts for the home page, a service page, a case or product page and the contact flow, agreed before visual design starts. - Visual design for desktop, tablet and mobileTypography, color, imagery and interface states for every key template, including light and dark variants when the brand needs them. - Reusable components that map directly to developmentReusable buttons, cards, forms and sections, with guidance on combining them into new pages that fit the agreed design. - Development of your existing Figma designsIf you already have a design, we build it faithfully and flag anything that will not work well on small screens or for editors. - AI-assisted exploration where it helps the ideaVisual directions and draft imagery or copy explored with AI tools, then reviewed and refined for the project's needs. Related work ## See it in practice. From selected projects - [**100 / 96** Lighthouse, desktop / mobile · RefrigeratorRepair.center ](https://djwp.xyz/work/refrigeratorrepair-center/) - [**95–98** PageSpeed, reported Dec 2025 · El Clinic Dental ](https://djwp.xyz/work/el-clinic/) - [**50** state pages · La Cornue Appliance Support ](https://djwp.xyz/work/la-cornue/) lacornueappliance.support Home services · United States ### [La Cornue Appliance Support](https://djwp.xyz/work/la-cornue/) An editorial website for an independent La Cornue repair specialist, with model guides and an error-code library. state pages: 50 error codes decoded: 101 range models listed: 71 Art direction · WordPress · 2026 View case study refrigeratorrepair.center Home services · United States ### [RefrigeratorRepair.center](https://djwp.xyz/work/refrigeratorrepair-center/) Symptom-first navigation, three-step booking and a WordPress-to-static build: Lighthouse Performance 100 on desktop, 96 on mobile (homepage, Nov 2026). metro areas listed: 9 refrigerator brands: 31 Lighthouse, desktop / mobile: 100 / 96 Design & UX · Custom development · 2026 View case study elclinic.com.ua Healthcare · Zaporizhzhia, Ukraine ### [El Clinic Dental](https://djwp.xyz/work/el-clinic/) Custom Sage 11 theme, server setup and SEO foundations; launched alongside Google Ads. PageSpeed, reported Dec 2025: 95–98 Design & UX · Custom WordPress theme · 2025 View case study How we build ## The approach, in detail. - ### Structure before style We start with the decisions visitors need to make on each page. We agree what information belongs there and what action follows, then use that order to guide the layout and visual emphasis. - ### Design with real content We use your actual services, photos and case details while designing. This reveals missing information and awkward content lengths early, so you can review the page as a customer would before approving its design. - ### One system, many pages We compare layouts across the site before treating a page as a special case. Shared patterns make familiar tasks easier to recognize, while exceptions are kept for content that needs a different presentation. - ### Accessibility considered during design We consider contrast, readable text, keyboard navigation and visible focus during design. We also discuss how images, fonts and motion may affect loading, so these requirements can be carried through to development and testing. ## How we work together. - ### Structure We agree on pages, content and the visitor’s main next step. - ### Wireframes Key pages as simple layouts — fast to review and change. - ### Visual design Desktop, tablet and mobile designs in your visual identity. - ### Handoff Reusable components ready for development — ours or your team’s. Further reading ## Learn more before we talk. [Design & UX](https://djwp.xyz/blog/category/design-ux/) ### [How to structure a service page around customer questions](https://djwp.xyz/blog/service-page-structure-that-gets-calls/) Most service pages describe the company. We structure them around the questions visitors need answered before they get in touch. November 4, 2026 · 4 min read [Case notes](https://djwp.xyz/blog/category/case-notes/) ### [Designing a website for an independent La Cornue service](https://djwp.xyz/blog/la-cornue-service-website-case-notes/) Owners of a hand-built French range judge a repair service before they read a word. The design had to earn that trust, then answer very specific questions. October 29, 2026 · 3 min read Terms used on this page - [Call to action (CTA)](https://djwp.xyz/glossary/#call-to-action) - [Above the fold](https://djwp.xyz/glossary/#above-the-fold) - [Responsive images](https://djwp.xyz/glossary/#responsive-images) - [Core Web Vitals](https://djwp.xyz/glossary/#core-web-vitals) Questions ## Questions about this service. Something else on your mind? Ask us directly — we usually reply within one business day. [Ask about your project ](https://djwp.xyz/contact/) Can you work from our Figma design?Yes. We review layouts and functionality together, clarify responsive behavior and missing states, then develop the design faithfully. Will the design work on mobile?Every page is designed and tested for mobile, tablet and desktop. For most local businesses, mobile is where the majority of customers arrive. Do you write the content too?It depends on what you need, and we agree it at the start. We can plan the content and write or edit the key texts — headings, service descriptions, calls to action — or work with texts you provide. Specialist content, such as legal or medical details, stays with you; we shape it for the web. Can you redesign without rebuilding the whole site?Often, yes. We first review the existing platform, templates and editing setup to see what can be reused. Then we explain which changes can stay within the current site and where technical limits would make a broader rebuild worth considering. What do you need from us to start?Start with your goals, the services you want to promote, examples of sites you like or dislike and any existing brand assets. Share the current site address if you have one. We then identify missing content and any access needed to review the site. Do you design logos and brand identities?Our focus is website design. We can adapt an existing identity for the web through color, typography and icons. If you need a new logo or a broader identity, we can coordinate with your brand designer and use their work across the site. Let’s talk about your website ## Let’s make your website work better. A new website, a useful feature or a fix. Tell us what you need. [Discuss your project ](https://djwp.xyz/contact/) [ hello@djwp.xyz](mailto:hello@djwp.xyz) --- **[Read full article: Website design & UX](https://djwp.xyz/services/web-design/)**